LEMUR by Yago Partal for ZOO PORTRAITS
The secret to making something actionable has to do with balancing a user’s ability to do something with their motivation to do it
Shirley recovered enough to type a message into Shane’s Facebook page to alert his family: “This is Shane’s girlfriend. Please give me your number. I really need to call you.”
If a billion people wouldn’t be able to use what we were building, it didn’t make sense to keep building it. At the Tribune, not having to please a sixth of the world’s population makes it possible to spend an afternoon working on projects like analyzing underutilized schools in Chicago, which can be much more interesting and fulfilling than internationalizing a little-used contact form into 40 languages.