Life is grand

I think that there’s a lot worse things to spend your time on than social. You’re engaging with people, you’re creating content and you’re talking to your end consumer or your B-to-B partner, or somebody you’re getting an education from.

I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, aw, you’re spending all your time on Facebook, or all your time on Twitter, I’d like to understand what the person used to do with that time.”